The X-Men franchise has an impressive track record of Memorial Day openings, starting with X-Men: The Last Stand, which became the first film to gross $100 million over the 3-day part of the long weekend back in 2006. Days of Future Past grossed $90 million this weekend two years ago. In that context, a 3-day opening of $65 million for X-Men: Apocalypse is very much on the low end of expectations, although not too far behind the $72 million we were expecting earlier in the week. It’s a start that points towards a total domestic box office between $130 million and $150 million, even with the extra boost of another $15 million or so expected on Monday. That leaves the international markets with a lot to do, and the news overseas hasn’t been that great, with about $115 million in the bank after most markets opened last weekend.
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May 25th, 2016
Weiner earned first place on the theater average chart, which is terrible news for me, because there are so many immature puns that I want to be using right now. The film earned an average of $16,835 in five theaters, which is fantastic for a documentary. The Lobster was right behind with an average of $16,212 in 24 theaters during its second week of release. The film has already hit $1 million in total and has plenty of room to grow. Maggie's Plan was next with an average of $12,662 in five theaters. It has a shot at expanding significantly, but it likely won't expand truly wide. Love and Friendship remained in the $10,000 club with an average of $11,911. Its better than expected theatrical run appears to have pushed back its VOD release.
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May 22nd, 2016
The Angry Birds Movie is performing at the top end of expectations this weekend, and will top the box office chart with a commendable $39 million. While that’s a long way behind the $75.1 million earned by Zootopia on its opening weekend back in March, it’s a very respectable figure, and gives Sony the increasingly-rare bragging rights over Disney this weekend, with Captain America: Civil War dropping to second place with $33.1 million.
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May 17th, 2016
The Lobster had the best theater average of any film opening in 2016 earning an average of $47,563 in four theaters. It beat the previous record set by Captain America: Civil War, a record that lasted all of one week. The second best theater average of the week was pulled in by Love and Friendship with an average of $33,378, also in four theaters. Captain America: Civil War remained in the $10,000 club with an average of $17,188. The final film in the $10,000 club was Jimmy Vestvood: Amerikan Hero, which managed $15,215 in 4 theaters.
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May 13th, 2016
It's a relatively good week for limited releases with several that are earning excellent reviews. Of these, The Lobster is the one I think will do the best at the box office. Kill Zone 2, Love & Friendship, and some others are also earning excellent reviews, but are playing in VOD.
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