July 28th, 2020
For the first time since Trolls World Tour came out, we have a newly-released film in first place on the weekend box office chart. The Rental, Dave Franco’s directorial debut, topped the chart with $404,000 in 250 theaters. In normal times, this would be a terrible opening. However, since most theaters that are open are dealing with greatly reduced capacity, this is worth celebrating. It wasn’t the only new release to do well, as The Big Ugly earned fifth place with an estimated $150,000 in 68 theaters.
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July 23rd, 2020
This is going to be a good weekend if you like horror, as there are three such films to choose from arriving in theaters. All of them are earning good reviews too, but the competition may result in none of them finding an audience in theaters. On the other and, Yes, God, Yes is the only drama / comedy generating any buzz, so it has its target audience to itself. Unfortunately, lighter movies have not done well during the pandemic, so it faces an uphill battle.
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September 1st, 2017
As bad as July was, August actually managed to be worse. 2017 was over $300 million behind 2016’s pace during August alone. That’s worse than the rest of the summer combined. The only film that was an unqualified hit was Annabelle: Creation, although there were a couple of other films that are doing well enough to be considered financial hits. There’s some good news and some bad news for this September. The month gets off to a slow start with no wide releases the first weekend, but there are three films opening during the rest of the month that are expected to top $100 million and all three should be better than the best August had to offer. It is expected to be the biggest hit of the month and is tracking to break the record for the biggest September weekend. Both Kingsman: The Golden Circle and The Lego Ninjago Movie are expected to cross $100 million, although they are opening the same weekend, so that could hurt both of their chances. Meanwhile last September, Sully was the biggest release of the month earning $125.07 million. It should top that, while Kingsman: The Golden Circle and The Lego Ninjago Movie won’t be too far behind. 2017 should cut the gap with 2016, but sadly only by a little bit.
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July 1st, 2016
It's July 1st, which is Canada Day. To celebrate, I wanted to give a gift to my American readers down south, so here's a bunch of "u"s. U, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u. Now you can spell words like "colour" and "neighbour" correctly. As for the July preview... June wasn't a good month, despite Finding Dory being on pace to become the biggest hit of the year so far. Most other films failed to match expectations and as a result, 2016's lead over 2015 has nearly evaporated. In fact, ticket sales are below last year's pace. So how does July look in comparison? Well, last July, there were five films that earned more than $100 million, led by Minions, which earned more than $300 million. This July, there are five films that should earn more than $100 million, led by The Secret Life of Pets, which should earned around $250 million. I don't think July 2016 will live up to July 2015, but it should be close. Maybe if one of the expected midlevel hits is a surprise $100 million hit, or if two more of the $100 million hits crack $200 million, then the month will look great. Or one of the expected $100 million hits could flop and 2016 will actually fall behind 2015, even without taking into account ticket price inflation.
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June 1st, 2016
May was great, as long as you don't compare it to last May. Captain America: Civil War was a monster hit and is closing in on $400 million, while both X-Men: Apocalypse and The Angry Birds Movie will earn over $100 million. Looking ahead, every week in June, there is one movie that should top $100 million; however, only Finding Dory is expected to make more than $200 million. In fact, that film is expected to make close to $400 million domestically and over $1 billion worldwide. Last June, there were two monster hits, Inside Out and Jurassic World, plus one $100 million hit, Spy. I don't see how 2016 will top that. Even if every film with a shot at $100 million gets to that milestone, 2016 still might not top last year's pace. Fortunately, 2016 does have a large lead and that could be enough to keep 2016 ahead of 2015's pace in the year-over-year competition. It could be really close at the end of the month, on the other hand.
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March 1st, 2015
February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month.
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September 22nd, 2014
This summer was terrible at the box office with no $250 million hits throughout the summer until Guardians of the Galaxy opened in August. That said, there were a number of smaller movies that did quite well at the box office. Neighbors, for instance, cost less than $20 million to make, but pulled in $150 million at the box office. Was it a hit because of its quality? Or did it benefit from the weakness in the tentpole releases?
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June 3rd, 2013
Warm Bodies was released in theaters in early February, which is a bad time of the year to release a film. Additionally, the early buzz was bad. A lot of people saw the basic premise (romance between a zombie boy and a living girl) and thought it was just another Twilight rip-off. The first trailer showed it was something different, but sometimes first impressions are lasting impressions. Fortunately it was able to top expectations and became a surprise midlevel hit. Will it continue to perform well on the home market? And did the studio thank those who made it a hit in theaters by releasing a fully loaded DVD / Blu-ray?
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May 1st, 2013
As April ends and summer begins, we see the 2013 box office on a losing streak. There is some good news, as May should be much, much, much better than April was. Much better. During the five weekends in May, there are nine films opening wide. Of those film, there are seven that at least have a shot at $100 million. And of those seven films, four at least have a shot at $200 million, two have a shot at $300 million, and we might even have a $400 million hit this month. Iron Man 3 should turn out to be the biggest hit of the month, while there are some who think Star Trek: Into Darkness could be a close competitor for that honor. There's also some bad news. The Avengers opened last May and earned more than $600 million. No film opening this month will come close to that figure. There's a chance the top two films opening this month won't match that combined. On the other hand, last year there was a huge drop-off from the biggest hit of the month to the second biggest hit of the month. There were so many high-profile failures last year, that 2013 might actually start winning some weekends in the year-over-year comparison.
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