December 12th, 2018
Mary Queen of Scots led the way on the theater average chart with an average of $48,694 in four theaters. Unfortunately, its reviews strongly suggest it won’t have long legs in limited release. Likewise, Vox Lux got off to a fast start with an average of $25,952 in six theaters, but it is earning nearly identical reviews, so it too will likely have short legs. Up next was Ben is Back with an average of $20,183 in four theaters. The Favourite remained in the $10,000 club for the third weekend in a row with an average of $16,523 in 91 theaters. It will almost certainly expand at least semi-wide at this point, especially if it continues to pick up Awards Season nominations.
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December 7th, 2018
It’s a strange week for limited releases. There is not an overwhelming number of releases on this week’s list, but three of them were widely expected to be Awards Season players: Ben is Back, Mary Queen of Scots, and Vox Lux. However, of these three, none of them of earning award-worthy reviews. In fact, none of them are earning reviews that suggest they will truly thrive in limited release. Worse still, the competition between the three of them could result in none of them doing particularly well over the weekend. Hopefully that’s not the case.
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