Brooklyn mobster and prolific hit man Jimmy Conlon, once known as The Gravedigger, has seen better days. Longtime best friend of mob boss Shawn Maguire, Jimmy, now 55, is haunted by the sins of his past—as well as a dogged police detective who's been one step behind Jimmy for 30 years. Lately, it seems Jimmy's only solace can be found at the bottom of a whiskey glass. But when Jimmy's estranged son, Mike, becomes a target, Jimmy must make a choice between the crime family he chose and the real family he abandoned long ago. With Mike on the run, Jimmy's only penance for his past mistakes may be to keep his son from the same fate Jimmy is certain he'll face himself…at the wrong end of a gun. Now, with nowhere safe to turn, Jimmy just has one night to figure out exactly where his loyalties lie and to see if he can finally make things right.
Back on schedule, not that there's much to talk about. The biggest new release for the week ending June 21 was Chappie, which barely made more than $30 million domestically. This meant a holdover, American Sniper, rose to top spot on the home market chart with 378,000 units / $5.30 million for the week. This gives the film totals of 2.76 million units / $49.44 million after a month of release.
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The Avengers: Age of Ultron remained in first place on the per theater chart with an average of $18,182. It wasn't the only film in the $10,000 chart this week. Pather Panchali was close behind with $16,333 in its lone theater. I Am Big Bird: The Caroll Spinney Story earned $10,150 over the weekend for a total of $13,053 from Wednesday through Sunday.
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Furious 7 again dominated the weekend international box office chart earning $166.9 million on 17,834 screens in 67 markets for totals of $857.86 million internationally and $1.152 billion worldwide. This is the first film from Universal to reach $1 billion during its initial run (Jurassic Park got there during its 3D re-release). After opening in China last Sunday, the film made $186.60 million for the week giving it an eight-day total of $250.02 million there. It got to that milestone faster than any film and it is just $70 million behind Age of Extinction in that market. This is simply a stunning result. On the other hand, the film only managed third place in Japan with $6.2 million.
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As expected, Insurgent earned first place on the international chart earning $48.4 million on 10,187 screens in 76 markets. The film's biggest market was France, where it opened in first place with $6 million, while it made $4.37 million in 497 theaters in the U.K. earning first place there as well. Its best growth came from Brazil, where it nearly tripled the first film with $4.2 million. The film had to settle for second place in Russia with $3.76 million on 1,570 screens, but that was still close to 20% more than its predecessor opened with.
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As expected, Insurgent led the way at the box office; however, it didn't live up to Divergent's opening from last year. Worse still, both The Gunman and Do You Believe? failed to match low expectations. Overall, the box office did dip from last week, but by less than $1 million or 0.5%. Its decline from last year was more troublesome at 7.3%. Year-to-date, 2015 is still ahead of 2014, but by only 2.2% at $2.18 billion to $2.13 billion.
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Insurgent leads the three wide releases coming out this weekend. Although that is really an understatement. Insurgent will likely earn more on its opening day than the combined weekend totals of The Gunman and Do You Believe? The real competition for Insurgent is Divergent, which opened this weekend last year with $54.61 million. If Insurgent doesn't at least match that, then the franchise is in trouble going forward. Cinderella should have no trouble earning second place, but how much Insurgent's crossover audience hurts Cinderella will go a long way in determining Cinderella's legs. This weekend last year, Divergent opened and it looks like Insurgent will have no trouble topping that number. Additionally, Muppets Most Wanted opened in second place with $17.01 million and Cinderella should make twice that this weekend. This should give 2015 an easy win over the weekend in the year-over-year comparison.
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Cinderella led the way on the international box office, but it can't be described as a Cinderella opening, as every one expected it to earn first place. The film pulled in $62.4 million in 31 markets during its first weekend of release. This includes $25.01 million during its first weekend in China, which was easily enough for first place. It also earned first place in Russia with $2.62 million on 1,550 screens over the weekend for a total opening of $7.06 million. The film placed first in Mexico ($5 million) and Italy ($4.6 million). It is still too early to tell where it will finish, but this is a strong start. By this time next week, it will likely have pulled in enough to cover its entire production budget.
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As expected, Cinderella easily won the race to the top of the box office. However, it didn't quite do as well as expected. Additionally, Run All Night's opening was also a little softer than expected. Fortunately, despite this, the overall box office still bounced back from last weekend growing by 47% to $132 million. This was also higher than last year by 16%, which is really high for a year-over-year comparison. Year-to-date, 2015 is ahead of 2014 by 2.3% at $2.01 billion to $1.97 billion. This is not a huge lead, but it is still enough growth that the overall industry should be happy.
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Disney’s live action remake of Cinderella dominates this weekend’s box office chart with an opening that the studio is projecting will hit $70 million. That’s probably a little on the high side, based on the numbers we’re seeing, but the film will certainly be in the high 60s, which will comfortably put it in the top 10 weekends in March. By way of comparison, it’s a long way short of the $116 million opening enjoying by Alice in Wonderland during 3D’s heyday back in 2010; it’s a bit back from Oz the Great and Powerful’s $79 million start in 2013; and almost exactly on par with the $69 million pulled in by Maleficent last year. Maleficent opened in late May last year, while the other two opened in March, during school Spring Break season. The numbers suggest that Disney will continue to recycle old material in new ways in years to come. Indeed, Spring 2016 will see not one, but two more franchise recycles, with The Jungle Book and Through the Looking Glass already slated for release.
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Last weekend was a disaster, the worst weekend at the box office so far this year. This weekend should bounce back with the opening of Cinderella. Its the first family film to come out since The SpongeBob Movie: Sponge Out of Water and its reviews are excellent. The other film opening wide this week is Run All Night, which is the latest Liam Neeson action film. There's not much more that needs to be said about that. This weekend last year was led by Mr. Peabody and Sherman with $21.81 million. Cinderella will crush that figure. In fact, Cinderella might make more than the top five made combined last year.
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Cinderella will dominate the box office next weekend, while Run All Night will be an afterthought. Because of this, Cinderella is the only real choice for target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Cinderella.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Frankenprize, led by FrackNation on DVD. So it would be a Frackenprize... get it?
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a Frankenprize, led by FrackNation on DVD.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
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February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month.
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Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at research@the-numbers.com.
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