Do the Right Thing (1989)

Do the Right Thing
Theatrical Performance
Domestic Box Office $26,004,026Details
International Box Office $47,476Details
Worldwide Box Office $26,051,502
Further financial details...

Metrics

Opening Weekend:$3,563,535 (13.7% of total gross)
Legs:7.30 (domestic box office/biggest weekend)
Domestic Share:99.8% (domestic box office/worldwide)
Production Budget:$6,000,000 (worldwide box office is 4.3 times production budget)
Theater counts:353 opening theaters/534 max. theaters, 9.2 weeks average run per theater
Infl. Adj. Dom. BO $70,256,483

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,201-3,300) 3,281 $26,004,026
All Time International Box Office (Rank 20,801-20,900) 20,808 $47,476
All Time Worldwide Box Office (Rank 4,701-4,800) 4,755 $26,051,502
All Time Domestic Box Office for R Movies (Rank 1,101-1,200) 1,107 $26,004,026
All Time International Box Office for R Movies (Rank 3,401-3,500) 3,479 $47,476
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,467 $26,051,502

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: June 30th, 1989 (Limited) by Universal
International Releases: December 14th, 1989 (Wide) (Australia)
August 2nd, 2019 (Limited), released as Do The Right Thing (30th Anniversary) (United Kingdom)
March 13th, 2020 (Wide) (Netherlands)
Video Release: July 22nd, 1998 by Universal Home Entertainment
MPAA Rating: R
Running Time: 120 minutes
Comparisons: vs. Malcolm X
Create your own comparison chart…
Keywords: Black Urban, African Americans, Hood Film, Social Justice, Comedy Drama
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: 40 Acres and a Mule Filmworks
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Independence Day (All Movies, 3-Day, Inflation Adjusted) 311 $8,034,437 Jul 7, 1989 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,201-3,300) 3,281 $26,004,026
All Time Domestic Inflation Adjusted Box Office (Rank 2,401-2,500) 2,407 $70,256,483
All Time Domestic Non-Sequel Box Office (Rank 2,601-2,700) 2,680 $26,004,026
Top 1989 Movies at the Domestic Box Office 45 $26,004,026
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,601-1,700) 1,613 $26,004,026
All Time Domestic Box Office for Live Action Movies (Rank 2,801-2,900) 2,845 $26,004,026
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,701-1,800) 1,701 $26,004,026
All Time Domestic Box Office for Drama Movies (Rank 501-600) 571 $26,004,026
All Time Domestic Box Office for R Movies (Rank 1,101-1,200) 1,107 $26,004,026
All Time Domestic Box Office for Universal Movies (Rank 401-500) 429 $26,004,026

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 30, 1989 8 $3,563,535   353 $10,095   $3,563,535 1
Jul 7, 1989 9 $2,916,960 -18% 361 $8,080   $8,848,045 2
Jul 14, 1989 10 $3,017,880 +3% 498 $6,060   $13,447,106 3
Jul 21, 1989 11 $2,090,610 -31% 534 $3,915   $16,905,541 4
Jul 28, 1989 11 $1,514,265 -28% 471 $3,215   $19,418,306 5
Aug 4, 1989 11 $1,064,650 -30% 398 $2,675   $21,203,891 6
Aug 11, 1989 11 $687,470 -35% 322 $2,135   $22,371,871 7
Aug 18, 1989 11 $397,830 -42% 178 $2,235   $23,113,836 8
Aug 25, 1989 11 $318,585 -20% 176 $1,810   $23,647,801 9
Sep 1, 1989 27 $466,310 +46% 211 $2,210   $24,289,231 10
Sep 8, 1989 11 $289,170 -38% 238 $1,215   $24,681,806 11
Sep 15, 1989 11 $302,560 +5% 248 $1,220   $25,102,176 12
Sep 22, 1989 12 $221,560 -27% 232 $955   $25,424,581 13
Sep 29, 1989 12 $169,150 -24% 199 $850   $25,655,211 14
Oct 6, 1989 12 $140,180 -17% 172 $815   $25,821,261 15
Oct 13, 1989 12 $94,720 -32% 148 $640   $25,926,301 16
Oct 20, 1989 14 $30,210 -68% 114 $265   $25,972,051 17
Oct 27, 1989 15 $22,855 -24% 80 $286   $26,004,026 18

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 30, 1989 8 $5,931,085   353 $16,802   $5,931,085 1
Jul 7, 1989 8 $4,498,141 -24% 361 $12,460   $10,429,226 2
Jul 14, 1989 10 $4,385,705 -2% 498 $8,807   $14,814,931 3
Jul 21, 1989 9 $3,089,110 -30% 534 $5,785   $17,904,041 4
Jul 28, 1989 8 $2,235,200 -28% 471 $4,746   $20,139,241 5
Aug 4, 1989 9 $1,545,160 -31% 398 $3,882   $21,684,401 6
Aug 11, 1989 8 $1,031,605 -33% 322 $3,204   $22,716,006 7
Aug 18, 1989 9 $613,210 -41% 178 $3,445   $23,329,216 8
Aug 25, 1989 11 $493,705 -19% 176 $2,805   $23,822,921 9
Sep 1, 1989 10 $569,715 +15% 211 $2,700   $24,392,636 10
Sep 8, 1989 10 $406,980 -29% 238 $1,710   $24,799,616 11
Sep 15, 1989 11 $403,405 -1% 248 $1,627   $25,203,021 12
Sep 22, 1989 10 $283,040 -30% 232 $1,220   $25,486,061 13
Sep 29, 1989 10 $195,020 -31% 199 $980   $25,681,081 14
Oct 6, 1989 8 $150,500 -23% 172 $875   $25,831,581 15
Oct 13, 1989 10 $110,260 -27% 148 $745   $25,941,841 16
Oct 20, 1989 11 $39,330 -64% 114 $345   $25,981,171 17
Oct 27, 1989 12 $22,855 -42% 80 $286   $26,004,026 18

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 12/14/1989 $0 0 2 3 $0
Netherlands 3/13/2020 $0 0 25 48 $29,745 10/19/2022
United Kingdom 8/2/2019 $17,731 29 29 29 $17,731 8/8/2019
 
International Total$47,476 10/19/2022

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 20,801-20,900) 20,808 $47,476
All Time International Non-Sequel Box Office (Rank 19,401-19,500) 19,486 $47,476
All Time International Box Office for Original Screenplay Movies (Rank 12,001-12,100) 12,093 $47,476
All Time International Box Office for Live Action Movies (Rank 17,701-17,800) 17,710 $47,476
All Time International Box Office for Contemporary Fiction Movies (Rank 10,901-11,000) 10,953 $47,476
All Time International Box Office for Drama Movies (Rank 6,001-6,100) 6,027 $47,476
All Time International Box Office for R Movies (Rank 3,401-3,500) 3,479 $47,476
All Time International Box Office for Universal Movies (Rank 401-500) 469 $47,476

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,701-4,800) 4,755 $26,051,502
All Time Worldwide Non-Sequel Box Office (Rank 3,901-4,000) 3,986 $26,051,502
Top 1989 Movies at the Worldwide Box Office 47 $26,051,502
All Time Worldwide Box Office for Original Screenplay Movies (Rank 2,401-2,500) 2,426 $26,051,502
All Time Worldwide Box Office for Live Action Movies (Rank 4,101-4,200) 4,108 $26,051,502
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) 2,458 $26,051,502
All Time Worldwide Box Office for Drama Movies (Rank 901-1,000) 966 $26,051,502
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,467 $26,051,502
All Time Worldwide Box Office for Universal Movies (Rank 401-500) 480 $26,051,502

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 7, 2021197,704 7,704$140,752$140,7521,177

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Leading Cast

Danny Aiello    Sal
Spike Lee    Mookie

Supporting Cast

Ossie Davis    Da Mayor
Ruby Dee    Mother Sister
Richard Edson    Vito
Giancarlo Esposito    Buggin Out
Bill Nunn    Radio Raheem
John Turturro    Pino
John Savage    Clifton
Paul Benjamin    ML
Frankie Faison    Coconut Sid
Robin Harris    Sweet Dick Willie
Joie Lee    Jade
Miguel Sandoval    Officer Ponte
Rick Aiello    Officer Long
Samuel L. Jackson    Mister Senor Love Daddy
Rosie Perez    Tina
Roger Guenveur Smith    Smiley
Steve White    Ahmad
Martin Lawrence    Cee
Leonard Thomas    Punchy
Christa Rivers    Ella
Frank Vincent    Charlie
Luis Ramos    Stevie
Richard Habersham    Eddie
Gwen McGee    Louisa
Steve Park    Sonny
Ginny Yang    Kim
Sherwin Park    Korean Child
Shawn Elliott    Puerto Rican Icee Man
Diva Osorio    Carmen
Chris Delaney    Stevie's Friend
Angel Ramirez    Stevie's Friend
Sixto Ramos    Stevie's Friend
Nelson Vasquez    Stevie's Friend
Travell Lee Toulson    Hector
Joel Nagle    Sergeant
David E. Weinberg    Plainclothes Detective
Yattee Brown    Double Dutch Girl
Mecca Brunson    Double Dutch Girl
Shawn Stainback    Double Dutch Girl
Soquana Wallace    Double Dutch Girl

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Spike Lee    Director
Spike Lee    Screenwriter
Spike Lee    Producer
Monty Ross    Co-Producer
Jon Kilik    Line Producer
Ernest Dickerson    Director of Photography
Barry Alexander Brown    Editor
Bill Lee    Composer
Wynn Thomas    Production Designer
Robi Reed    Casting Director
Randy Fletcher    Assistant Director
Preston Holmes    Production Supervisor
Steve Rosse    Set Decorator
Ruth E. Carter    Costume Designer
Jennifer Ruscoe    Costume Supervisor
Tom Fleischman    Re-recording Mixer
Rudy Gaskins    Sound Editor
Eugene Gearty    Sound Editor
Tony Martinez    Sound Editor
Bruce Pross    Sound Editor
Stuart Stanley    Sound Editor
Skip Lievsay    Sound Designer
Jeffrey Stern    Dialogue Editor
Alex Steyermark    Music Editor
Philip Stockton    Supervising
Eddie Smith    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Cast & Crew
  7. Trailer

Metrics

Opening Weekend:$3,563,535 (13.7% of total gross)
Legs:7.30 (domestic box office/biggest weekend)
Domestic Share:99.8% (domestic box office/worldwide)
Production Budget:$6,000,000 (worldwide box office is 4.3 times production budget)
Theater counts:353 opening theaters/534 max. theaters, 9.2 weeks average run per theater
Infl. Adj. Dom. BO $70,256,483

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,201-3,300) 3,281 $26,004,026
All Time International Box Office (Rank 20,801-20,900) 20,808 $47,476
All Time Worldwide Box Office (Rank 4,701-4,800) 4,755 $26,051,502
All Time Domestic Box Office for R Movies (Rank 1,101-1,200) 1,107 $26,004,026
All Time International Box Office for R Movies (Rank 3,401-3,500) 3,479 $47,476
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,467 $26,051,502

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: June 30th, 1989 (Limited) by Universal
International Releases: December 14th, 1989 (Wide) (Australia)
August 2nd, 2019 (Limited), released as Do The Right Thing (30th Anniversary) (United Kingdom)
March 13th, 2020 (Wide) (Netherlands)
Video Release: July 22nd, 1998 by Universal Home Entertainment
MPAA Rating: R
Running Time: 120 minutes
Comparisons: vs. Malcolm X
Create your own comparison chart…
Keywords: Black Urban, African Americans, Hood Film, Social Justice, Comedy Drama
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: 40 Acres and a Mule Filmworks
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Independence Day (All Movies, 3-Day, Inflation Adjusted) 311 $8,034,437 Jul 7, 1989 10

Leading Cast

Danny Aiello    Sal
Spike Lee    Mookie

Supporting Cast

Ossie Davis    Da Mayor
Ruby Dee    Mother Sister
Richard Edson    Vito
Giancarlo Esposito    Buggin Out
Bill Nunn    Radio Raheem
John Turturro    Pino
John Savage    Clifton
Paul Benjamin    ML
Frankie Faison    Coconut Sid
Robin Harris    Sweet Dick Willie
Joie Lee    Jade
Miguel Sandoval    Officer Ponte
Rick Aiello    Officer Long
Samuel L. Jackson    Mister Senor Love Daddy
Rosie Perez    Tina
Roger Guenveur Smith    Smiley
Steve White    Ahmad
Martin Lawrence    Cee
Leonard Thomas    Punchy
Christa Rivers    Ella
Frank Vincent    Charlie
Luis Ramos    Stevie
Richard Habersham    Eddie
Gwen McGee    Louisa
Steve Park    Sonny
Ginny Yang    Kim
Sherwin Park    Korean Child
Shawn Elliott    Puerto Rican Icee Man
Diva Osorio    Carmen
Chris Delaney    Stevie's Friend
Angel Ramirez    Stevie's Friend
Sixto Ramos    Stevie's Friend
Nelson Vasquez    Stevie's Friend
Travell Lee Toulson    Hector
Joel Nagle    Sergeant
David E. Weinberg    Plainclothes Detective
Yattee Brown    Double Dutch Girl
Mecca Brunson    Double Dutch Girl
Shawn Stainback    Double Dutch Girl
Soquana Wallace    Double Dutch Girl

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Spike Lee    Director
Spike Lee    Screenwriter
Spike Lee    Producer
Monty Ross    Co-Producer
Jon Kilik    Line Producer
Ernest Dickerson    Director of Photography
Barry Alexander Brown    Editor
Bill Lee    Composer
Wynn Thomas    Production Designer
Robi Reed    Casting Director
Randy Fletcher    Assistant Director
Preston Holmes    Production Supervisor
Steve Rosse    Set Decorator
Ruth E. Carter    Costume Designer
Jennifer Ruscoe    Costume Supervisor
Tom Fleischman    Re-recording Mixer
Rudy Gaskins    Sound Editor
Eugene Gearty    Sound Editor
Tony Martinez    Sound Editor
Bruce Pross    Sound Editor
Stuart Stanley    Sound Editor
Skip Lievsay    Sound Designer
Jeffrey Stern    Dialogue Editor
Alex Steyermark    Music Editor
Philip Stockton    Supervising
Eddie Smith    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,201-3,300) 3,281 $26,004,026
All Time Domestic Inflation Adjusted Box Office (Rank 2,401-2,500) 2,407 $70,256,483
All Time Domestic Non-Sequel Box Office (Rank 2,601-2,700) 2,680 $26,004,026
Top 1989 Movies at the Domestic Box Office 45 $26,004,026
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,601-1,700) 1,613 $26,004,026
All Time Domestic Box Office for Live Action Movies (Rank 2,801-2,900) 2,845 $26,004,026
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,701-1,800) 1,701 $26,004,026
All Time Domestic Box Office for Drama Movies (Rank 501-600) 571 $26,004,026
All Time Domestic Box Office for R Movies (Rank 1,101-1,200) 1,107 $26,004,026
All Time Domestic Box Office for Universal Movies (Rank 401-500) 429 $26,004,026

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 30, 1989 8 $3,563,535   353 $10,095   $3,563,535 1
Jul 7, 1989 9 $2,916,960 -18% 361 $8,080   $8,848,045 2
Jul 14, 1989 10 $3,017,880 +3% 498 $6,060   $13,447,106 3
Jul 21, 1989 11 $2,090,610 -31% 534 $3,915   $16,905,541 4
Jul 28, 1989 11 $1,514,265 -28% 471 $3,215   $19,418,306 5
Aug 4, 1989 11 $1,064,650 -30% 398 $2,675   $21,203,891 6
Aug 11, 1989 11 $687,470 -35% 322 $2,135   $22,371,871 7
Aug 18, 1989 11 $397,830 -42% 178 $2,235   $23,113,836 8
Aug 25, 1989 11 $318,585 -20% 176 $1,810   $23,647,801 9
Sep 1, 1989 27 $466,310 +46% 211 $2,210   $24,289,231 10
Sep 8, 1989 11 $289,170 -38% 238 $1,215   $24,681,806 11
Sep 15, 1989 11 $302,560 +5% 248 $1,220   $25,102,176 12
Sep 22, 1989 12 $221,560 -27% 232 $955   $25,424,581 13
Sep 29, 1989 12 $169,150 -24% 199 $850   $25,655,211 14
Oct 6, 1989 12 $140,180 -17% 172 $815   $25,821,261 15
Oct 13, 1989 12 $94,720 -32% 148 $640   $25,926,301 16
Oct 20, 1989 14 $30,210 -68% 114 $265   $25,972,051 17
Oct 27, 1989 15 $22,855 -24% 80 $286   $26,004,026 18

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 30, 1989 8 $5,931,085   353 $16,802   $5,931,085 1
Jul 7, 1989 8 $4,498,141 -24% 361 $12,460   $10,429,226 2
Jul 14, 1989 10 $4,385,705 -2% 498 $8,807   $14,814,931 3
Jul 21, 1989 9 $3,089,110 -30% 534 $5,785   $17,904,041 4
Jul 28, 1989 8 $2,235,200 -28% 471 $4,746   $20,139,241 5
Aug 4, 1989 9 $1,545,160 -31% 398 $3,882   $21,684,401 6
Aug 11, 1989 8 $1,031,605 -33% 322 $3,204   $22,716,006 7
Aug 18, 1989 9 $613,210 -41% 178 $3,445   $23,329,216 8
Aug 25, 1989 11 $493,705 -19% 176 $2,805   $23,822,921 9
Sep 1, 1989 10 $569,715 +15% 211 $2,700   $24,392,636 10
Sep 8, 1989 10 $406,980 -29% 238 $1,710   $24,799,616 11
Sep 15, 1989 11 $403,405 -1% 248 $1,627   $25,203,021 12
Sep 22, 1989 10 $283,040 -30% 232 $1,220   $25,486,061 13
Sep 29, 1989 10 $195,020 -31% 199 $980   $25,681,081 14
Oct 6, 1989 8 $150,500 -23% 172 $875   $25,831,581 15
Oct 13, 1989 10 $110,260 -27% 148 $745   $25,941,841 16
Oct 20, 1989 11 $39,330 -64% 114 $345   $25,981,171 17
Oct 27, 1989 12 $22,855 -42% 80 $286   $26,004,026 18

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 12/14/1989 $0 0 2 3 $0
Netherlands 3/13/2020 $0 0 25 48 $29,745 10/19/2022
United Kingdom 8/2/2019 $17,731 29 29 29 $17,731 8/8/2019
 
International Total$47,476 10/19/2022

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 20,801-20,900) 20,808 $47,476
All Time International Non-Sequel Box Office (Rank 19,401-19,500) 19,486 $47,476
All Time International Box Office for Original Screenplay Movies (Rank 12,001-12,100) 12,093 $47,476
All Time International Box Office for Live Action Movies (Rank 17,701-17,800) 17,710 $47,476
All Time International Box Office for Contemporary Fiction Movies (Rank 10,901-11,000) 10,953 $47,476
All Time International Box Office for Drama Movies (Rank 6,001-6,100) 6,027 $47,476
All Time International Box Office for R Movies (Rank 3,401-3,500) 3,479 $47,476
All Time International Box Office for Universal Movies (Rank 401-500) 469 $47,476

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,701-4,800) 4,755 $26,051,502
All Time Worldwide Non-Sequel Box Office (Rank 3,901-4,000) 3,986 $26,051,502
Top 1989 Movies at the Worldwide Box Office 47 $26,051,502
All Time Worldwide Box Office for Original Screenplay Movies (Rank 2,401-2,500) 2,426 $26,051,502
All Time Worldwide Box Office for Live Action Movies (Rank 4,101-4,200) 4,108 $26,051,502
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) 2,458 $26,051,502
All Time Worldwide Box Office for Drama Movies (Rank 901-1,000) 966 $26,051,502
All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) 1,467 $26,051,502
All Time Worldwide Box Office for Universal Movies (Rank 401-500) 480 $26,051,502

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 7, 2021197,704 7,704$140,752$140,7521,177

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.