Black Swan Looking Bright on the Per Theater Chart

December 7, 2010

Black Swan beat all expectations during its opening; in fact, it broke records for Fox Searchlight earning an average of $80,212 in 18 theaters. This bodes well for its expansion this Friday. Last week's winner, The King's Speech, earned a very strong second place with an average of $54,086 in six theaters. I Love You, Phillip Morris and All Good Things opened with nearly identical averages of $18,753 and $18,586 respectively. The Salvation Poem reached the $10,000 mark with an average of $13,124 in two theaters, which is unexpected.

Only one other new limited releases did respectable business, and it was Rare Imports: A Christmas Tale with $9,281. Given its unusual nature, this is actually a rather good start. On the other hand, Bhutto struggled somewhat with an average of $4,138 in two theaters and Night Catches Us was a little weaker with an average of $3,391, but it was playing in four theaters. Dead Awake opened in way too many theaters, 55 to be exact, but that's only mitigates a very slow opening of just $30,600 total for an average of $556.

This past week also saw milestones reached for a couple Per Theater Charts alumni:

• Black Swan opened with more than $1 million, so obviously it reached the $1 million milestone.
• 127 Hours made it all the way to $5 million, and it is not done.

Filed under: Weekend Estimates, Theater Averages, I Love You, Phillip Morris, All Good Things, Poema de Salvación, Black Swan, 127 Hours, The King’s Speech, Night Catches Us, Dead Awake, Rare Exports: A Christmas Tale, Bhutto