Per Theater Chart: Zero to $1 million in Nine Days
January 3, 2013
Zero Dark Thirty shot up to the top of the per theater chart with averages of $83,430 during its opening weekend and $63,283 during its sophomore stint. Expanding truly wide is virtually guaranteed. Amour was well back with an average of $20,005 over the past weekend and $22,755 during its opening weekend. The Impossible rose 27% to $12,172 in 15 theaters. This is a great sign and while its reviews are too low to be a major contender during Awards Season, it should still do well enough to expand significantly, but probably not truly wide. The final film in the $10,000 club was Django Unchained, which opened with an average of $10,008.
This week's new limited releases were not strong with Promised Land earning $190,000, but it was playing in 25 theaters, so its average was $6,957. That's good for a limited release playing in that many theaters; however, given the competition during Awards Season, it needed to be more than just good. West of Memphis was not as strong with an average of just $2,771 in five.
The previous week's new limited releases included On the Road. This film opened strongly with an average of $9,888 in four theaters. It might have grown to reach $10,000 this weekend, but IFC still have not released box office numbers. On the other hand, Not Fade Away will fade away. It opened with an average of $6,394 in three theaters, but when it expanded to 19 this past weekend, its average collapsed to $2,884.
There were a number of major milestones over the past two weeks, starting with...
- C.S.Strowbridge
Filed under: Weekend Estimates, Theater Averages, Hitchcock, On the Road, Promised Land, The Impossible, Zero Dark Thirty, Django Unchained, Anna Karenina, Not Fade Away, Silver Linings Playbook, Hyde Park on Hudson, Searching for Sugar Man, West of Memphis, Amour