You Instead (2012)

Tonight You're Mine poster
Theatrical Performance
Domestic Box Office $4,321Details
International Box Office $218,061Details
Worldwide Box Office $222,382
Further financial details...

Synopsis

Adam and Morello have a big problem. It's not that Adam is the heartthrob lead singer in a famous electropop band or that his girlfriend is a spoiled supermodel. His problem is Morello's problem. Morello's problem isn't that she's lead singer in a struggling post-punk riot girl band or that she's dating a banker. No, her problem is that she has to perform the biggest gig of her life at a music festival while handcuffed to the kind of person she totally despises Adam. So begins an out-there odd-ball romantic comedy filled with lust, mud, betrayal, booze, portaloos and a hundred thousand people partying to the greatest music in the world. None of whom seems to have the key - not to the meaning of life - but to the handcuffs.

Metrics

Opening Weekend:$2,144 (49.6% of total gross)
Legs:2.02 (domestic box office/biggest weekend)
Domestic Share:1.9% (domestic box office/worldwide)
Production Budget:$1,600,000 (worldwide box office is 0.1 times production budget)
Theater counts:2 opening theaters/3 max. theaters, 0.7 weeks average run per theater
Infl. Adj. Dom. BO $5,843

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 17,801-17,900) 17,869 $4,321
All Time International Box Office (Rank 15,801-15,900) 15,803 $218,061
All Time Worldwide Box Office (Rank 21,501-21,600) 21,541 $222,382
All Time Domestic Highest Grossing Limited Release Movies (Rank 8,701-8,800) 8,765 $4,321
All Time Domestic Box Office for R Movies (Rank 5,601-5,700) 5,679 $4,321
All Time International Box Office for R Movies (Rank 3,001-3,100) 3,009 $218,061
All Time Worldwide Box Office for R Movies (Rank 4,801-4,900) 4,898 $222,382

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: April 12th, 2012 (Festival Screening) by Roadside Attractions, released as Tonight You’re Mine
May 11th, 2012 (Limited) by Roadside Attractions, released as Tonight You’re Mine
International Releases: June 8th, 2012 (Wide), released as Tonight You're Mine (Spain)
June 28th, 2012 (Wide), released as Tonight You're Mine (Ukraine)
July 12th, 2012 (Wide), released as Tonight You're Mine (Australia)
August 3rd, 2012 (Wide), released as Tonight You're Mine (Turkey)
MPAA Rating: R for language and some sexual material.
(Rating bulletin 2198, 11/16/2011)
Running Time: 80 minutes
Comparisons: vs. 16 to Life
Create your own comparison chart…
Keywords: Musicians, Rock 'n' Roll, Punk Rock, Romance, One Night
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: BBC Films, Head Gear Films, Metrol Technology, Creative Scotland, Sigma Films
Production Countries: United Kingdom
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 17,801-17,900) 17,869 $4,321
All Time Domestic Inflation Adjusted Box Office (Rank 17,001-17,100) 17,071 $5,843
All Time Domestic Non-Sequel Box Office (Rank 16,801-16,900) 16,826 $4,321
Top 2012 Movies at the Domestic Box Office (Rank 501-600) 556 $4,321
All Time Domestic Highest Grossing Limited Release Movies (Rank 8,701-8,800) 8,765 $4,321
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 8,701-8,800) 8,770 $5,843
Top 2012 Limited Release Movies at the Domestic Box Office (Rank 301-400) 362 $4,321
All Time Domestic Box Office for Original Screenplay Movies (Rank 8,801-8,900) 8,877 $4,321
All Time Domestic Box Office for Live Action Movies (Rank 15,501-15,600) 15,597 $4,321
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 8,401-8,500) 8,478 $4,321
All Time Domestic Box Office for Romantic Comedy Movies (Rank 701-800) 761 $4,321
All Time Domestic Box Office for R Movies (Rank 5,601-5,700) 5,679 $4,321
All Time Domestic Box Office for Roadside Attractions Movies (Rank 101-200) 168 $4,321

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 11, 2012 99 $2,144   2 $1,072   $2,144 1

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 11, 2012 - $680     2 $340   $680 1
May 12, 2012 - $782 +15%   2 $391   $1,462 2
May 13, 2012 - $682 -13%   2 $341   $2,144 3
May 14, 2012 - $253 -63%   2 $127   $2,397 4
May 15, 2012 - $280 +11%   2 $140   $2,677 5
May 16, 2012 - $249 -11%   2 $125   $2,926 6
May 17, 2012 - $226 -9%   2 $113   $3,152 7
May 28, 2012 - $380     3 $127   $3,532 18
May 29, 2012 - $246 -35%   3 $82   $3,778 19
May 30, 2012 - $274 +11%   3 $91   $4,052 20
May 31, 2012 - $269 -2%   3 $90   $4,321 21

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 11, 2012 94 $3,152   2 $1,576   $3,152 1
May 25, 2012 76 $1,169   3 $390   $4,321 3

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 7/12/2012 $1,933 2 2 2 $1,933 12/11/2015
Spain 6/8/2012 $1,991 7 7 7 $1,991 12/10/2015
Turkey 8/3/2012 $7,336 10 10 10 $7,336 12/29/2018
Ukraine 6/28/2012 $779 3 3 8 $2,622 12/29/2018
 
Rest of World $204,179
 
International Total$218,061 12/29/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 15,801-15,900) 15,803 $218,061
All Time International Non-Sequel Box Office (Rank 14,601-14,700) 14,601 $218,061
All Time International Box Office for Original Screenplay Movies (Rank 9,001-9,100) 9,043 $218,061
All Time International Box Office for Live Action Movies (Rank 13,301-13,400) 13,312 $218,061
All Time International Box Office for Contemporary Fiction Movies (Rank 8,301-8,400) 8,327 $218,061
All Time International Box Office for Romantic Comedy Movies (Rank 701-800) 787 $218,061
All Time International Box Office for R Movies (Rank 3,001-3,100) 3,009 $218,061
All Time International Box Office for Roadside Attractions Movies 87 $218,061

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 21,501-21,600) 21,541 $222,382
All Time Worldwide Non-Sequel Box Office (Rank 20,001-20,100) 20,057 $222,382
All Time Worldwide Box Office for Original Screenplay Movies (Rank 11,901-12,000) 11,966 $222,382
All Time Worldwide Box Office for Live Action Movies (Rank 18,301-18,400) 18,367 $222,382
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 11,101-11,200) 11,186 $222,382
All Time Worldwide Box Office for Romantic Comedy Movies (Rank 1,001-1,100) 1,068 $222,382
All Time Worldwide Box Office for R Movies (Rank 4,801-4,900) 4,898 $222,382
All Time Worldwide Box Office for Roadside Attractions Movies (Rank 101-200) 139 $222,382

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Luke Treadaway    Adam
Natalia Tena    Morello

Supporting Cast

Alastair Mackenzie    Mark
Gavin Mitchell    Bobby
Joseph Mydell    Preacher
Sophie Wu    Kim

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

David Mackenzie    Director
Gillian Berrie    Producer
Thomas Leveritt    Screenwriter
Giles Nuttgens    Director of Photography
Jake Roberts    Editor
Kathleen Crawford    Casting Director

Per Theater Chart: New Releases Are Overshadowed

May 15th, 2012

No new releases managed to earn a spot in the $10,000 club on this week's per theater chart. That doesn't mean it was empty, as The Avengers remained potent with an average of $23,696 during its second weekend of release. The Best Exotic Marigold Hotel was arguably even more impressive, as it expanded into more than 150 additional theaters, but its per theater average only fell to $15,012. It did well enough to grab eighth place overall, and with this average, it will certainly expand more. On the other hand, the best new release was Dark Shadows with an average of $7,906. This is good, but not great. The best limited release was Girl in Progress. That was was playing in more than 300 theaters and managed an average of $4,298. That's a good start, but I don't think it will expand greatly. More...

God Bless Limited Releases

May 10th, 2012

God Bless America is one of four limited releases opening in more than ten theaters this weekend, but of those four films, it is the only one earning overall positive reviews. In fact, it is one of only four films on this week's list earning overall positive reviews. The others are I Wish, Nobody Else But You, and Sleepless Night, all three of which are foreign language films, which tends to limit box office potential. Hopefully one will have breakout success, otherwise, new releases might not show a lot of strength on the per theater chart this week. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Adam and Morello have a big problem. It's not that Adam is the heartthrob lead singer in a famous electropop band or that his girlfriend is a spoiled supermodel. His problem is Morello's problem. Morello's problem isn't that she's lead singer in a struggling post-punk riot girl band or that she's dating a banker. No, her problem is that she has to perform the biggest gig of her life at a music festival while handcuffed to the kind of person she totally despises Adam. So begins an out-there odd-ball romantic comedy filled with lust, mud, betrayal, booze, portaloos and a hundred thousand people partying to the greatest music in the world. None of whom seems to have the key - not to the meaning of life - but to the handcuffs.

Metrics

Opening Weekend:$2,144 (49.6% of total gross)
Legs:2.02 (domestic box office/biggest weekend)
Domestic Share:1.9% (domestic box office/worldwide)
Production Budget:$1,600,000 (worldwide box office is 0.1 times production budget)
Theater counts:2 opening theaters/3 max. theaters, 0.7 weeks average run per theater
Infl. Adj. Dom. BO $5,843

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 17,801-17,900) 17,869 $4,321
All Time International Box Office (Rank 15,801-15,900) 15,803 $218,061
All Time Worldwide Box Office (Rank 21,501-21,600) 21,541 $222,382
All Time Domestic Highest Grossing Limited Release Movies (Rank 8,701-8,800) 8,765 $4,321
All Time Domestic Box Office for R Movies (Rank 5,601-5,700) 5,679 $4,321
All Time International Box Office for R Movies (Rank 3,001-3,100) 3,009 $218,061
All Time Worldwide Box Office for R Movies (Rank 4,801-4,900) 4,898 $222,382

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: April 12th, 2012 (Festival Screening) by Roadside Attractions, released as Tonight You’re Mine
May 11th, 2012 (Limited) by Roadside Attractions, released as Tonight You’re Mine
International Releases: June 8th, 2012 (Wide), released as Tonight You're Mine (Spain)
June 28th, 2012 (Wide), released as Tonight You're Mine (Ukraine)
July 12th, 2012 (Wide), released as Tonight You're Mine (Australia)
August 3rd, 2012 (Wide), released as Tonight You're Mine (Turkey)
MPAA Rating: R for language and some sexual material.
(Rating bulletin 2198, 11/16/2011)
Running Time: 80 minutes
Comparisons: vs. 16 to Life
Create your own comparison chart…
Keywords: Musicians, Rock 'n' Roll, Punk Rock, Romance, One Night
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: BBC Films, Head Gear Films, Metrol Technology, Creative Scotland, Sigma Films
Production Countries: United Kingdom
Languages: English

Leading Cast

Luke Treadaway    Adam
Natalia Tena    Morello

Supporting Cast

Alastair Mackenzie    Mark
Gavin Mitchell    Bobby
Joseph Mydell    Preacher
Sophie Wu    Kim

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

David Mackenzie    Director
Gillian Berrie    Producer
Thomas Leveritt    Screenwriter
Giles Nuttgens    Director of Photography
Jake Roberts    Editor
Kathleen Crawford    Casting Director

Per Theater Chart: New Releases Are Overshadowed

May 15th, 2012

No new releases managed to earn a spot in the $10,000 club on this week's per theater chart. That doesn't mean it was empty, as The Avengers remained potent with an average of $23,696 during its second weekend of release. The Best Exotic Marigold Hotel was arguably even more impressive, as it expanded into more than 150 additional theaters, but its per theater average only fell to $15,012. It did well enough to grab eighth place overall, and with this average, it will certainly expand more. On the other hand, the best new release was Dark Shadows with an average of $7,906. This is good, but not great. The best limited release was Girl in Progress. That was was playing in more than 300 theaters and managed an average of $4,298. That's a good start, but I don't think it will expand greatly. More...

God Bless Limited Releases

May 10th, 2012

God Bless America is one of four limited releases opening in more than ten theaters this weekend, but of those four films, it is the only one earning overall positive reviews. In fact, it is one of only four films on this week's list earning overall positive reviews. The others are I Wish, Nobody Else But You, and Sleepless Night, all three of which are foreign language films, which tends to limit box office potential. Hopefully one will have breakout success, otherwise, new releases might not show a lot of strength on the per theater chart this week. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 17,801-17,900) 17,869 $4,321
All Time Domestic Inflation Adjusted Box Office (Rank 17,001-17,100) 17,071 $5,843
All Time Domestic Non-Sequel Box Office (Rank 16,801-16,900) 16,826 $4,321
Top 2012 Movies at the Domestic Box Office (Rank 501-600) 556 $4,321
All Time Domestic Highest Grossing Limited Release Movies (Rank 8,701-8,800) 8,765 $4,321
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 8,701-8,800) 8,770 $5,843
Top 2012 Limited Release Movies at the Domestic Box Office (Rank 301-400) 362 $4,321
All Time Domestic Box Office for Original Screenplay Movies (Rank 8,801-8,900) 8,877 $4,321
All Time Domestic Box Office for Live Action Movies (Rank 15,501-15,600) 15,597 $4,321
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 8,401-8,500) 8,478 $4,321
All Time Domestic Box Office for Romantic Comedy Movies (Rank 701-800) 761 $4,321
All Time Domestic Box Office for R Movies (Rank 5,601-5,700) 5,679 $4,321
All Time Domestic Box Office for Roadside Attractions Movies (Rank 101-200) 168 $4,321

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 11, 2012 99 $2,144   2 $1,072   $2,144 1

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 11, 2012 - $680     2 $340   $680 1
May 12, 2012 - $782 +15%   2 $391   $1,462 2
May 13, 2012 - $682 -13%   2 $341   $2,144 3
May 14, 2012 - $253 -63%   2 $127   $2,397 4
May 15, 2012 - $280 +11%   2 $140   $2,677 5
May 16, 2012 - $249 -11%   2 $125   $2,926 6
May 17, 2012 - $226 -9%   2 $113   $3,152 7
May 28, 2012 - $380     3 $127   $3,532 18
May 29, 2012 - $246 -35%   3 $82   $3,778 19
May 30, 2012 - $274 +11%   3 $91   $4,052 20
May 31, 2012 - $269 -2%   3 $90   $4,321 21

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 11, 2012 94 $3,152   2 $1,576   $3,152 1
May 25, 2012 76 $1,169   3 $390   $4,321 3

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 7/12/2012 $1,933 2 2 2 $1,933 12/11/2015
Spain 6/8/2012 $1,991 7 7 7 $1,991 12/10/2015
Turkey 8/3/2012 $7,336 10 10 10 $7,336 12/29/2018
Ukraine 6/28/2012 $779 3 3 8 $2,622 12/29/2018
 
Rest of World $204,179
 
International Total$218,061 12/29/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 15,801-15,900) 15,803 $218,061
All Time International Non-Sequel Box Office (Rank 14,601-14,700) 14,601 $218,061
All Time International Box Office for Original Screenplay Movies (Rank 9,001-9,100) 9,043 $218,061
All Time International Box Office for Live Action Movies (Rank 13,301-13,400) 13,312 $218,061
All Time International Box Office for Contemporary Fiction Movies (Rank 8,301-8,400) 8,327 $218,061
All Time International Box Office for Romantic Comedy Movies (Rank 701-800) 787 $218,061
All Time International Box Office for R Movies (Rank 3,001-3,100) 3,009 $218,061
All Time International Box Office for Roadside Attractions Movies 87 $218,061

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 21,501-21,600) 21,541 $222,382
All Time Worldwide Non-Sequel Box Office (Rank 20,001-20,100) 20,057 $222,382
All Time Worldwide Box Office for Original Screenplay Movies (Rank 11,901-12,000) 11,966 $222,382
All Time Worldwide Box Office for Live Action Movies (Rank 18,301-18,400) 18,367 $222,382
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 11,101-11,200) 11,186 $222,382
All Time Worldwide Box Office for Romantic Comedy Movies (Rank 1,001-1,100) 1,068 $222,382
All Time Worldwide Box Office for R Movies (Rank 4,801-4,900) 4,898 $222,382
All Time Worldwide Box Office for Roadside Attractions Movies (Rank 101-200) 139 $222,382

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.