| Theatrical Performance | ||
| Domestic Box Office | n/a | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $16,772,212 | Details |
| Est. Domestic Blu-ray Sales | $2,681,581 | Details |
| Total Est. Domestic Video Sales | $19,453,793 | |
| Further financial details... | ||
| iTunes: | iTunes |
| Video Release: | September 20th, 2011 by Walt Disney Home Entertainment |
| MPAA Rating: | G (Rating bulletin 2165, 3/30/2011) |
| Franchise: | Air Bud Air Buddies |
| Comparisons: | Create your own comparison chart… |
| Creative Type: | Kids Fiction |
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Sep 25, 2011 | 2 | 333,979 | 333,979 | $5,323,625 | $5,323,625 | 1 | |
| Oct 2, 2011 | 3 | 164,086 | -51% | 498,065 | $2,541,692 | $7,865,317 | 2 |
| Oct 9, 2011 | 4 | 110,994 | -32% | 609,059 | $1,885,788 | $9,751,105 | 3 |
| Oct 16, 2011 | 8 | 85,946 | -23% | 695,005 | $1,349,352 | $11,100,457 | 4 |
| Oct 23, 2011 | 9 | 77,638 | -10% | 772,643 | $1,419,223 | $12,519,680 | 5 |
| Oct 30, 2011 | 11 | 66,824 | -14% | 839,467 | $1,135,340 | $13,655,020 | 6 |
| Nov 6, 2011 | 23 | 16,623 | -75% | 856,090 | $299,048 | $13,954,068 | 7 |
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Sep 25, 2011 | 6 | 57,436 | 57,436 | $1,148,147 | $1,148,147 | 1 | |
| Oct 2, 2011 | 8 | 19,841 | -65% | 77,277 | $396,624 | $1,544,771 | 2 |
| Oct 9, 2011 | 16 | 11,041 | -44% | 88,318 | $229,331 | $1,774,102 | 3 |
| Oct 30, 2011 | 15 | 15,096 | 120,571 | $301,770 | $2,442,076 | 6 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
October 18th, 2011
The list of new releases to reach the top 30 on this week's DVD sales chart was short with only two such DVDs. This does include a new number one film, Fast Five, which sold 851,000 units while generating $13.92 million during its first week of release.
More...
October 12th, 2011
There were only three new releases to reach the top 30 on this week's DVD Sales Chart, but all three placed high on the list. Leading the way was Transformers: Dark of the Moon with 796,000 units / $13.53 million from Friday through Sunday. This is lower than Bridesmaids opened with last week, but this was a Friday release, so that does have some effect. I'm still a little disappointed in the film's DVD sales, but hopefully it was much stronger on Blu-ray.
More...
October 5th, 2011
Bridesmaids led the way on the Blu-ray sales chart, just as it did on the DVD sales chart. It was by far the best new release selling 593,000 units and generating $13.30 million in revenue. Its opening week Blu-ray ratio was 30%, which is very high for this type of release and further proof Blu-ray is taking over from DVD.
More...
October 5th, 2011
New releases were again dominated by TV on DVD releases representing five of the eight new DVDs to reach the top 30 on this week's DVD sales chart. However, none of them reached the top five. The best of these new releases was Bridesmaids with 1.37 million units / $21.44 million in opening week sales.
More...
September 20th, 2011
It's another incredibly busy week on the home market with over 400 new releases on Amazon.com. Granted, the vast majority of them are not worth mentioning, while the signal to noise ratio seems to be lower than the average week. There are several major releases coming out in this group, including a few that are prime contender for Pick of the Week. Bridesmaids on Blu-ray Combo Pack, Castle: Season Three, and Dumbo: Blu-ray Combo Pack were all on the shortlist. But in the end, that honor went to Modern Family: Season Two.
More...
| iTunes: | iTunes |
| Video Release: | September 20th, 2011 by Walt Disney Home Entertainment |
| MPAA Rating: | G (Rating bulletin 2165, 3/30/2011) |
| Franchise: | Air Bud Air Buddies |
| Comparisons: | Create your own comparison chart… |
| Creative Type: | Kids Fiction |
October 18th, 2011
The list of new releases to reach the top 30 on this week's DVD sales chart was short with only two such DVDs. This does include a new number one film, Fast Five, which sold 851,000 units while generating $13.92 million during its first week of release.
More...
October 12th, 2011
There were only three new releases to reach the top 30 on this week's DVD Sales Chart, but all three placed high on the list. Leading the way was Transformers: Dark of the Moon with 796,000 units / $13.53 million from Friday through Sunday. This is lower than Bridesmaids opened with last week, but this was a Friday release, so that does have some effect. I'm still a little disappointed in the film's DVD sales, but hopefully it was much stronger on Blu-ray.
More...
October 5th, 2011
Bridesmaids led the way on the Blu-ray sales chart, just as it did on the DVD sales chart. It was by far the best new release selling 593,000 units and generating $13.30 million in revenue. Its opening week Blu-ray ratio was 30%, which is very high for this type of release and further proof Blu-ray is taking over from DVD.
More...
October 5th, 2011
New releases were again dominated by TV on DVD releases representing five of the eight new DVDs to reach the top 30 on this week's DVD sales chart. However, none of them reached the top five. The best of these new releases was Bridesmaids with 1.37 million units / $21.44 million in opening week sales.
More...
September 20th, 2011
It's another incredibly busy week on the home market with over 400 new releases on Amazon.com. Granted, the vast majority of them are not worth mentioning, while the signal to noise ratio seems to be lower than the average week. There are several major releases coming out in this group, including a few that are prime contender for Pick of the Week. Bridesmaids on Blu-ray Combo Pack, Castle: Season Three, and Dumbo: Blu-ray Combo Pack were all on the shortlist. But in the end, that honor went to Modern Family: Season Two.
More...
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Sep 25, 2011 | 2 | 333,979 | 333,979 | $5,323,625 | $5,323,625 | 1 | |
| Oct 2, 2011 | 3 | 164,086 | -51% | 498,065 | $2,541,692 | $7,865,317 | 2 |
| Oct 9, 2011 | 4 | 110,994 | -32% | 609,059 | $1,885,788 | $9,751,105 | 3 |
| Oct 16, 2011 | 8 | 85,946 | -23% | 695,005 | $1,349,352 | $11,100,457 | 4 |
| Oct 23, 2011 | 9 | 77,638 | -10% | 772,643 | $1,419,223 | $12,519,680 | 5 |
| Oct 30, 2011 | 11 | 66,824 | -14% | 839,467 | $1,135,340 | $13,655,020 | 6 |
| Nov 6, 2011 | 23 | 16,623 | -75% | 856,090 | $299,048 | $13,954,068 | 7 |
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Sep 25, 2011 | 6 | 57,436 | 57,436 | $1,148,147 | $1,148,147 | 1 | |
| Oct 2, 2011 | 8 | 19,841 | -65% | 77,277 | $396,624 | $1,544,771 | 2 |
| Oct 9, 2011 | 16 | 11,041 | -44% | 88,318 | $229,331 | $1,774,102 | 3 |
| Oct 30, 2011 | 15 | 15,096 | 120,571 | $301,770 | $2,442,076 | 6 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
