Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Blu-ray Sales: Avengers Begin To Rewrite Record Book

October 12th, 2012

The Avengers became one of the best selling Blu-rays of all time after just one week of release. Its opening week sales were outstanding at 3.39 million units / $67.69 million. This was by far the biggest new releases of the week and it crushed the competition on the Blu-ray sales chart. In fact, it was easily the best single week on the chart and places the Blu-ray in the top ten on the all-time list. (More on that next week.) Its opening week Blu-ray share was 62%. I suspect by the end of the Christmas shopping season, a 60% opening week Blu-ray share will be the norm for any major release. More...

DVD Sales: Avengers Earns an A Minus

October 12th, 2012

The Avengers dominated a lengthy list of new releases and sold roughly 20 times the number of DVDs of the second place release on this week's DVD sales chart. It sold 2.09 million units and generated $35.41 million in opening weekend revenue. This is a good start on the home market, but not great compared to the film's theatrical run. In fact, it wasn't even the best opening of the year, as both The Hunger Games and The Twilight Saga: Breaking Dawn, Part 1 sold more during their first week of release, and they both had shortened opening weeks. That said, it is already in eighth place for the year and this film did much better on Blu-ray than it did on DVD. More on that very shortly. More...