Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

DVD and Blu-ray Releases for June 14th, 2011

June 13th, 2011

It's actually a rather busy week for DVD / Blu-ray releases, at least for the summertime, with four first run releases coming out. Granted, those four films averaged just 21% positive reviews, so it is certainly a matter of quantity over quality. Unfortunately, the quantity of first run releases appears to have scared away quality alternatives and there are not a lot of top notch releases. There are a few that are with picking up, some of which are for limited audiences, but as far as Pick of the Week contenders go, there are none. However, True Blood: Season Three arrived late, and I'm giving the Pick of the Week honor to the Blu-ray. More...