Synopsis
The ubiquitous pink ribbons of breast cancer philanthropy—and the hand-in-hand marketing of brands and products associated with that philanthropy—permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer—more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns—the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?
Metrics
Opening Weekend: | $2,721 (10.2% of total gross) |
Legs: | 9.78 (domestic box office/biggest weekend) |
Domestic Share: | 100.0% (domestic box office/worldwide) |
Production Budget: | $1,200,000 (worldwide box office is 0.0 times production budget) |
Theater counts: | 3 opening theaters/4 max. theaters, 6.3 weeks average run per theater |
Infl. Adj. Dom. BO | $36,027 |
Latest Ranking on Cumulative Box Office Lists
Record | Rank | Amount |
---|---|---|
All Time Domestic Box Office (Rank 15,201-15,300) | 15,226 | $26,608 |
All Time Worldwide Box Office (Rank 30,101-30,200) | 30,164 | $26,608 |
All Time Domestic Highest Grossing Limited Release Movies (Rank 6,601-6,700) | 6,662 | $26,608 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
iTunes: | iTunes |
Movie Details
Domestic Releases: | June 1st, 2012 (Limited) by First Run Features |
Video Release: | September 25th, 2012 by First Run Home |
MPAA Rating: | Not Rated |
Running Time: | 98 minutes |
Comparisons: | vs. 20 Feet From Stardom Create your own comparison chart… |
Keywords: | Agitprop, Terminal Illness, Cancer |
Source: | Based on Real Life Events |
Genre: | Documentary |
Production Method: | Live Action |
Creative Type: | Factual |
Production/Financing Companies: | National Film Board of Canada |
Production Countries: | Canada |
Languages: | English |