See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending May 9, 2010

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  TitleUnits
this
Week		%
Change		Total
Units		Spending
this
Week		Total
Spending		Weeks
1 (1) Avatar 581,036 -67% 6,308,386  $10,867,174  $107,090,495 3
2 new Tooth Fairy 455,067   455,067  $7,795,298  $7,795,298 1
3 (2) It’s Complicated 354,141 -50% 1,065,461  $6,016,856  $18,102,183 2
4 (5) The Blind Side 322,881 +220% 4,581,855  $4,126,419  $73,323,640 7
5 new Leap Year 159,843   159,843  $2,875,576  $2,875,576 1
6 (7) Sherlock Holmes 105,516 +19% 2,053,817  $1,348,494  $34,418,317 6
7 (3) Alvin and the Chipmunks: The Squeakquel 102,262 -11% 3,618,636  $1,116,691  $60,457,581 6
8 new Nine 74,256   74,256  $1,335,865  $1,335,865 1
9 (13) Iron Man 70,953 +179% 9,240,697  $890,311  $164,337,233 84
10 (10) The Twilight Saga: New Moon 68,446 +24% 6,572,006  $1,197,121  $148,387,987 8
11 (4) Crazy Heart 67,865 -34% 542,748  $1,220,891  $10,188,924 3
12 (6) The Imaginarium of Doctor Parnassus 47,819 -51% 144,680  $860,264  $2,602,793 2
13 (9) The Princess and the Frog 47,006 -17% 3,754,311  $657,614  $58,828,581 8
14 (11) The Descent: Part 2 43,229 -5% 88,915  $928,991  $1,910,783 2
15 (8) The Lovely Bones 38,697 -42% 300,077  $657,462  $5,502,386 3
16 (-) Julie & Julia 35,501 +1,292% 2,292,579  $570,146  $38,982,358 22
17 (16) Glee, Volume One: Road to Sectionals 33,758 +59% 789,176  $607,306  $19,805,884 19
18 (-) Where the Wild Things Are 30,156 +166% 1,415,442  $430,628  $25,713,297 10
19 (12) Alice in Wonderland 29,749 -18% 760,075  $535,185  $13,716,210 632
20 (-) August Rush 29,517 +19,319% 1,297,580  $191,565  $21,815,580 113
21 (-) The Proposal 26,844 +2,179% 4,991,001  $460,976  $82,409,779 30
22 (21) Brothers 26,250 +36% 444,544  $432,862  $7,632,902 7
23 (-) The Time Traveler’s Wife 26,205 +1,452% 1,180,692  $353,505  $19,157,960 13
24 new X-Men, Volume 5 25,333   25,333  $493,740  $493,740 1
25 (15) 2012 24,985 +17% 2,626,672  $490,456  $45,231,472 10
26 new WWE: Wrestlemania XXVI 24,810   24,810  $483,547  $483,547 1
27 (24) Up 24,694 +37% 10,372,509  $395,225  $174,858,610 26
28 (19) Boondock Saints II: All Saints Day 21,220 +7% 1,005,865  $456,018  $18,131,794 9
29 (14) The Young Victoria 19,794 -16% 103,881  $356,094  $1,868,819 3
30 (20) Ninja Assassin 17,622 -10% 617,529  $338,342  $11,822,345 8

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.